The Basement

Task

An area of millions of books, in a bookstore forgotten by its visiting customers. Our task was to bring it back to life and subsequently increase the footfall.

Solution

The idea was to establish a new identity for the space yet ensure it does not clash with the identity of Liberty Books itself. Simple iconic play of the stairs in the logo reminds customers to walk down the stairs and explore the area. All the communication offline and online carried a retro feel.

Deliverables

Brand Identity / Flyer / Standee / Basement Interior

 

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Tags: Branding & Visual Identity, Campaigns, Illustration, Photography, Print

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