An area of millions of books, in a bookstore forgotten by its visiting customers. Our task was to bring it back to life and subsequently increase the footfall.
The idea was to establish a new identity for the space yet ensure it does not clash with the identity of Liberty Books itself. Simple iconic play of the stairs in the logo reminds customers to walk down the stairs and explore the area. All the communication offline and online carried a retro feel.
Brand Identity / Flyer / Standee / Basement Interior
Tags: Branding & Visual Identity, Campaigns, Illustration, Photography, Print